Further planning

We have decided to include ideas about comodified media food culture vs the reality of food, (glamourised and de-glamoursied cooking), and also emphasise our unique audience of our product (young adults) - We have included two video bars, each showing adverts that present food and cooking in different ways. One of them shows M&S sexualised food adverts and the other the Lurpak adverts that present imperfect cooking. We thought adding these would not only enhance the image of our blog but also add to the message of our blog. We have chosen a specific kind of language to use on the blog in order to appeal to our audience. For example we used the name of a channel 4 programme called 'Dirty Sexy Things' as a pun to describe the contrast between imperfect home grown food to supermarket brand food products. We felt that this would add a slight humour element to present quite strong ideas.  


Here is a print screen of the blog so far, on the right is the two video bars.

'The Amazing Everyday' Nokia Advert

This advert also attempts to express ideas of everyday life.